Firing Minds | Strategic Brand Design + Digital Marketing
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Firing Minds Strategic Brand Design and Digital Marketing Agency Sydney  Get In Touch

Empowering
Movers & Shakers

As a small brand design and digital marketing agency, we take great pride in assisting executives and marketing teams in bringing their vision to life.

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About Us

Whether you're seeking a distinct visual brand identity that connects with your audience or a digital marketing solution that helps you attract, engage and convert more leads to sales, we're here to help.

With over 25 years experience, our core expertise lies in strategic brand design, high-performance websites, and content marketing programs that drive your business forward. If you would like to explore options for your next project please don't hesitate to get in touch.

Anthony Wallace
Creative Director & Founder

Anthony Wallace Brand Design Digital Marketing Sydney

Core Capabilities

Every project begins with a clear understanding of your objectives, audience, and solutions to get the best outcomes. Please reach out if you have other creative projects in mind.

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Visual Brand Identities

We can help you create a unique and compelling brand identity that resonates with audiences and sets you apart from the competition.

Deliverables:

  • Brand Strategy
  • Brand Guidelines
  • Brand Pack

Brand Packs are tailored to each client and can include logos, stationery, digital/print promotions, merchandise and wayfinding/signage.

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High Performance Websites

We can help you achieve your business goals by developing a website that guides your audience toward measurable online objectives.

Deliverables:

  • Digital Strategy
  • UX/UI Design
  • Web Development
  • Content Creation
  • Client Training

Websites are tailored to each client and can include e-commerce, blogs, events, courses, subscriptions, email marketing, CRM and third-party integrations.

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Content Marketing

We can help you attract, engage and convert more leads to sales by leveraging your subject-matter expertise across platforms.

Deliverables:

  • Content Strategy
  • Website Content
  • Social Media Marketing
  • Email Marketing
  • Search Marketing

Content Marketing Programs are tailored to each client according to objectives, audience and budget. Your program can include all or part of the tactics listed above.

Our Work

Macquarie Anglican Grammar School

When Headmaster Craig Mansour was challenged with a need to raise the profile of his school, and its new boarding option, we sought to position MAGS as the leading independent school in Dubbo with boarding facilities “within reach” of rural families across Western NSW. Our brand identity solution positioned the school as a learning community that embraces innovation whilst appealing to the “can-do” spirit, which is a hallmark of the region’s history.

Brand Identity
Publication Design
Print Advertising
Social Media
Download Brochure

Nowra Anglican College

When Headmaster Lorrae Sampson needed to update the College’s identity we saw an opportunity to elevate its appeal to Shoalhaven families seeking a superior quality of education for their children. Our brand identity solution sought to balance visual elements of prestige and innovation while drawing upon aspects of the College’s natural bush setting. Our website solution was built around clear User Journeys for potential families comparing schools, existing families interacting with the College, and other stakeholders.

Brand Identity
Signage
Publication Design
Print Advertising
Outdoor Advertising
Social Media
Website
Download Brochure

BTO Group

When Steven Skinner founded his business advisory and accountancy practice he needed a consistent brand identity and website to successfully launch a B2B startup.

Brand Identity
Print Collateral
Website
Download Brochure

Artists in the Black

When The Arts Law Council of Australia established a pro-bono legal program supporting indigenous artists, they were seeking branded collateral that would resonate with the community.

Brand Identity
Print Collateral
Download Brochure

The Washing Done

When founder Lawrence Wu established a second retail outlet at the Eastside Westside development in Alexandria he wanted to appeal to the thriving business community and emphasise the ease of a drive-thru service.

Brand Identity
Signage
Publication Design
Digital Advertising
Outdoor Advertising
Social Media
Website
Download Brochure

Smart Solutions

Time for a Brand Pulse, Brand Refresh or Brand Templates?

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Brand Pulse

Get an independent assessment of your brand.

Every brand reaches a time when it starts to feel tired, lacks consistency or fails to keep pace with organisational change. A Brand Pulse casts an unbiased eye over your brand and its competitors, identifying strengths and weaknesses so you know where you stand. Taking a Brand Pulse is a good first-step before a Brand Refresh or setting-up Brand Templates.

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Brand Refresh

Strengthen your reputation and drive growth.

Your visual brand identity speaks volumes. A refresh of your existing brand collateral is an opportunity to breathe new life into your organisation and capture your market's attention. We'll work with you to create a design strategy that resonates with your market and differentiates you from competitors, with guidelines to ensure brand consistency well into the future.

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Brand Templates

Fast-track communications and reduce costs.

We have started migrating clients to Canva Brand Hub with their own custom library of brand templates covering a broad range of digital and print-based projects. With brand management and AI tools built-in, centralising your communications in Canva is a smart way to enable non-design staff to boost productivity while maintaining professional brand standards.

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